Many companies fall into the trap of believing that SEO equals blogging and that the more high-traffic keywords they chase, the better. But this approach usually draws in information seekers, not imminent buyers, which doesn't translate to business growth.
So, how can you make your SEO work 10x better for your business?
The solution is simple: flip the script.
Redirect your focus from informational keywords to transactional or commercial research intent keywords. Yes, this might result in a smaller audience, but this new crowd will have a much higher chance of converting into buyers.
But that's not all. To make the most of this strategy, you need to go beyond driving this high-converting traffic to blog posts. Whenever it makes sense, steer them toward your 'money pages'. These are the pages presenting your products or services, and where conversion can happen fast.
Now, the big question is: what kind of pages should you add to your website and optimize for attracting this business-oriented audience? Here are six types:
In conclusion, to make your SEO strategy more effective, it's time to shift the focus from information seekers to imminent buyers. By flipping the script and focusing on transactional or commercial research intent keywords, you'll be paving a new path towards higher business growth from SEO.