Content Marketing is one of the channels for startups to grow. Well-constructed content attracts the right customers. Discover 5 Content Marketing Best Practices on getting your business off to a good start, and find out why it's inappropriate to propose before the dinner is over.
According to HubSpot statistics from previous years – up to 82% of marketers are actively using Content Marketing, and 70% are actively investing in it. According to WordPress data – every month 70 million new posts and more than 77 million comments are created worldwide. That's a gigantic amount of diverse content that reaches a huge audience.
I use the term „content” on purpose, instead of „words”. Content can be textual, graphic, video or audio.
What form of content will reach your client? It really depends - on many factors, including:
In our list, you will surely find a form of content that meets your needs.
Your content will work for you if you let it – tailor it to your audience, properly dress it in form and send it out into the world through the right channel. And where's the magic from the title? In the conversions!
Use these 5 best (and proven!) practices, for a good start to your content journey.
Identify those forms of content that will best correspond with your product/service, but be sure to consider your target audience – their demographics and needs. Choose a maximum of 2-3 types of content that will be your core content. Create them on a regular basis, and to them you will occasionally create promotional content.
Example:
Don't waste time creating content that will be useless. Not everyone needs to shoot videos, record podcasts, or pore over specialized sources to create an expert post. Set your Content Plan and its timing guidelines and stick to them. Limit yourself to those forms of content you clearly defined at the beginning – repetition is also a form of credibility building.
The content must be adapted to the level of the audience each time. It is not just about the language and style of communication, although these are undoubtedly basic elements. Content must be tailored to changing information needs and to the stages of the decision-making process.
Treat the content like an exquisite engagement dinner.
Don't try shortcuts! Not only will you lose credibility, but also the chance to build a lasting relationship. Forever. Selling is like a ring – serve it in a beautiful package, in a nice atmosphere – don't drown it in the soup or stuff it in the dessert!