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Granting access to marketing tools - instructions

Google Analytics 4

Watch a short video about granting access to Google Analytics 4.
1. Log in to the GA4 account to which you want to grant access. Next, hover over the menu bar on the left side of the screen and select the "Admin" section.
2. In the "Admin" section, go to account settings and click on "User Management."
3. Once in "User Management," you'll see a list of users with access to the account. To add a new user, click the blue plus sign in the upper right corner.
4. From the available options, select "Add users."
5. In the new window, enter the email address analyst@skalskigrowth.com. Then, choose the role "Editor," make sure the "Notify new users by email" option is checked, and click "add."

Google Tag Manager

Watch a short video about granting access to Google Tag Manager.
1. Log in to the Google Tag Manager account to which you want to grant access. Then, at the top of the screen, select the "Admin" section.
2. In the "Admin" section, click on "User Management."
3. Once in "User Management," you'll see a list of users with access to the account. To add a new user, click the blue plus sign in the upper right corner.
4. From the available options, select "Add user."
5. In the new window, enter the email address analyst@skalskigrowth.com. Then, choose the role "Admin" and click "Invite."

Google Search Console

Watch a short video about granting access to Google Search Console.
1. Log in to the Google Search Console account to which you want to grant access. Then, hover over the menu bar on the left side of the screen and select the "Settings" section.
2. In the "Settings" section, go to account settings and click on "Users and permissions."
3. Once in "Users and permissions," you'll see a list of users with access to the account. To add a new user, click the "Add user" option.
4. In the new window, enter the email address analyst@skalskigrowth.com. Then, select the permission level "Full," and click "Add."

Google Ads

Watch a short video about granting access to Google Ads.
1. Log in to the Google Ads account to which you want to grant access. Next, copy the account ID, which is located at the top of the page next to the account name, e.g., 123-456-7890, and send it to us via the previously agreed-upon method, such as email or Slack.

Meta Ads

Watch a short video about granting access to Meta Ads.
1. Log in to the Meta Business account to which you want to grant access. Once in the business account, select “Ads Manager” -> “Account overview” from the menu on the left side of the screen.
2. Then, in the menu on the left side of the screen, select “All tools.” After additional options expand, click on “Business settings.”
3. In “Business settings,” go to the “Ad accounts” section under “Accounts” and select the account you want to share access to. Next, copy the account ID and send it to us via the previously agreed-upon method, such as email or Slack.

Wordpress

Watch a short video about granting access to Wordpress.

1. Log in to the Wordpress account to which you want to grant access. Next, from the menu on the left side of the screen, select the “Users” section.

2. Then, choose the option “Add New User.”

3. Fill in the required fields to create the user:

  • Username: Skalski Growth
  • Email: analyst@skalskigrowth.com
  • Generate a password
  • Role: Administrator

Make sure the option “Send the new user an email about their account” is checked.

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GROWTH LAB Wojciech Skalski
ul. Chełmońskiego 134C/2 31-340 Kraków, Polska
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