ABOUT PARKALOT

Parkalot is a web-based solution for workplace parking management. It doesn’t require any hardware or technical knowledge to be implemented in the company. It was founded by Lukas Patecki as a result of his own bad experience with workplace parking in one of the large corporations in Krakow, Poland. Nowadays, it serves over 100 corporate customers worldwide.

Parkalot App

CHALLENGES

  • Lack of traction
  • Undefined business model
  • Lack of in-house marketing expertise
  • Limited marketing budget

SOLUTION

Business Model Design

Designing an optimal business model to ensure a balance between user acqusition and revenue generation.

Web Development

New website development and product communication.

Email Marketing

Automated email marketing campaigns for subscribers and customers.

PPC Campaigns

Setting up and optimizing PPC campaigns (search, social, display).

Analytics

Conversion tracking and marketing dashboards to track progress.

Automation

Automating key marketing and sales processes.

EXAMPLES

New Website and Landing Pages

Social Media Ads & Posts

Product Explainer

Email Workflows

Marketing Stack

Uncode
Wordpress
Unbounce
Google Ads Editor
Zapier
Hubspot CRM
Data Studio
Supermetrics

RESULTS

While gaining traction not generating profit was the main goal, by the project’s end, the results exceeded the cost by an order of magnitude.

Lukas Patecki
CEO
@Parkalot

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