Dataedo is a powerful database documentation software. It offers a suite of tools to catalog, document and understand company’s data. Operating in a SaaS model, the company has hundreds of customers among the largest enterprises and public institutions worldwide, including Accenture, Capgemini, Deloitte, Moody’s, Siemens, FitchRatings, AT&T and Allianz.


  • Low conversion rate from trial to paying customer
  • 3-month decline in MRR after a mid-year bump
  • Semi-manual email onboarding process
  • Lots of marketing ideas but lack of time and skill to make them happen


Short- and Long-Term Plan

Crafting short-term plan to immediately boost MRR, as well as long-term initiatives in the areas of pricing, sales process, user journey optimization.

Email Onboarding

Designing and implementing multiple email onboarding sequences to connect with, educate and convert trial users to paid.

Product Marketing

Mapping the user journey and recommending product improvements - e.g. 14-day trial period (instead of 1-month), new registration flow, user onboarding.

Review Sites

Coordinating efforts to get top positions in industry rankings (e.g. Gartner Peer Insight Customers' Choice). Review sites comparison, action plan, email outreach to gain reviews, social media campaigns.

Brand Personality

Promoting Dataedo cartoons to increase brand awareness and show off the brand's personality.


Automating sales process, customer success, post-webinar workflow, personal outreach via Linkedin and more.


Onboarding Email Sequences

New Registration Flow

Gartner's Peer Insights Customers' Choice

Cartoon Series On-Site Promo

Marketing Stack

Get Site Control
Data Studio
Google Analytics
Crazy Egg
Crazy Egg
Google Tag Manager
Custom CRM



1-month conversion to paid


14-day conversion to paid

Wojtek and his team are results focused marketers who for the past few months helped us with growth of our B2B software business. The first thing they did was to rebuild our trial onboarding campaign an we noticed 3-4 fold growth in trial conversion rate.

piotr kononow

Piotr Kononow

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